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Showing posts from May 19, 2016

General Problem: When the Division Commander Wants Branding

During Annual Training 2014, I had the delightful experience of using my civilian public relations skills as a soldier. The fuelers of the my unit set up a refueling site at the Pottsville Airport.  I called the Pottsville Republican Herald and talked to a reporter who was interested in the military.  I gave him dates and times that he could get pictures and videos of Chinook and Blackhawk helicopters refueling at the airport.

He showed up with a photographer and video cameras.  The commander of the refueling unit showed him all around the site.  The result was a the front-page, above-the-fold story and photos you see above.  I was elated.  I bought a half dozen copies.  The reporter had also posted videos on the newspaper's web site.

SCORE!!!!

The day after the story was published I was in the State Public Affairs Office on Fort Indiantown Gap when Major General John Gronski walked in with a copy of the newspaper in his hand.  I could see he was upset.  The two majors in the of…